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La Jolla-the land-the sea-the sky! The bright warmth of sunshine tempered by a cool ocean breeze! The hot perfume of sun-bake flowers drifting among the cool shadows of a trellised arbor! The crinkled silver path of moonlight on the sea! In this setting of romance nestles the village of La Jolla with its homes, its quaint shops, its community buildings, vested in beautiful simplicity and friendliness-all of which is the materialization of the vision and spirit of its patron saint-Miss Elizabeth Browning Scripps.
Frank Bostford and George Heald platted the town site of La Jolla with the Pacific Coast Land Bureau in about 1886. Lots sold from $175 and $250.
A large hotel was built, along with several beach cottages. Trees were "lavishly planted" but the natural beauty was its biggest asset. Tourists flocked to the shores and many stayed, helping to build a seaside resort into a town.
Life in La Jolla was described as "a true communism" with many in the community sharing catches of fish and lobster throughout the neighborhood.137 One of the favorite and most well known spots was the Green Dragon Colony on Prospect Avenue.
Travel to and from San Diego was by a two-horse stage line. A railroad line was built in 1893. In 1924 San Diego Electric Railway Company extended its line to La Jolla.
An arsonist might have been loose in the county in the summer of 1896, as three hotels went up in flames, one in Oceanside, Carlsbad and La Jolla
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